Cosme

(image and info from www.nikkei.co.jp)


Like Kate, Kanebo's Lavshuca will release its spring 2009 collection in Japan on February 1st, 2009.

The collection includes:

- Dramatic Memory Rouge (12 shades)
- Grade Color Eyes palette (5 variations)
- Separate Keep Mascara (in Long and Volume)
- Mascara Base N
- Makeup Base (in UV and Moist)
- Finish Powder (in Lucent and High Cover)
- Stick Concealer N (in 3 shades)

As part of a growing trend in Japanese cosmetics in the last couple of years (which I will discuss in more detail next week), Lavshuca continues to market lipsticks (instead of eyeshadow palettes) as the main items in the seasonal collection. The new Dramatic Memory Rouge is billed as both moisturizing and long-lasting, as it combines "moisture wrapping oil" for continual moisture and "fit stay oil" for lasting color.

Apart from the new lipsticks and eye palettes, I will be paying close attention to the Finish Powder, which I think will replace the current Face Powder (which I adore). The Face Powder I have is in Lucent, and I don't suppose the new Lucent will be drastically different. But I will also be interested in how High Cover performs. (I am also curious about the new case and I wonder if it will be as cute as the Face Powder case. I am having high hopes.)

The beautiful plum color scheme remains in the overall look of the brand, but the product packaging evolves as new items join the lineup. With interesting products that are worth anticipation, Lavshuca's spring 2009 collection is looking very promising.